PROJECT DESCRIPTION:
This project embodies Knockout’s mission of empowering women aged 20-35 living in metropolitan areas to embrace their natural hair and beauty effortlessly. Through bold typography, vibrant color schemes, and illustrated elements, the design reflects confidence, luxury, and a fearless attitude.

BRAND MISSION:
We don’t believe beautiful hair should be a burden. We don’t believe you should be shackled to your blow dryer. We exist to empower you and to help you feel confident about who you are. We want you to feel fearless and beautiful every day. Be daring enough to show the world who you are. Be a knockout.

TARGET AUDIENCE:
Women, 20-35 years old, lives close to, or in a metropolitan city.

This project was completed while working at Cimone Key Creative Studio.